Highlights
- Cross-functional leadership
- 2020-21 NCAA Leadership Development participant
- High-level video producer
- Helped create and implement annual Athletics’ Giving event that has increased donations and donors annually
- Proven social media strategist
- Enhanced quality of live streams at AIC that increased viewership by 50% in a year.
Gateway PGA & PGA REACH Gateway
Marketing, Communication and Branding Manage
July 2023 – Present
- Manages the content and maintain the accuracy of the Section and Foundation websites.
- Creates and plans social media content for all accounts for each of the Section, Foundation and Junior Program platforms.
- Envisions, plans, and executes marketing campaigns to build awareness and drive engagement with programs, initiatives and events.
- Produces content for digital, social, event, and other marketing channels to support programs and initiatives and targeted event promotions
- Designs all digital graphics for print and online creative needs
- Gathers content and distributes two weekly e-newsletters, and the Foundation’s quarterly e-newsletter and all other individual email communications
- Manages the coordination, creation and publication of all marketing and promotional materials, including e-mail marketing campaigns, posters, flyers, ads and videos
- Designs, writes and manages content for Section’s monthly PGA Magazine article.
- Handles media relations including maintaining the media database, coordinating news releases, distributing results for tournaments, distributing featured “spotlight stories” and managing any media inquiries or requests from outside organizations.
- Manages onsite event media and content collection.
- Assists with all sponsor, partner and donor relations by managing communications prior to and after events, updating the online directory, maintaining the sponsor and donor databases, and ensuring that all outlined promotional benefits and expectations are executed.
American International College
Director of Athletic Communication
September 2016 – June 2023
• Lead over 700 live sporting events in media, production, and sports information settings
• Maintains and improves athletics’ website that has over 2 million page views annually
• Activation team member for in-facility, web and social media sponsorships
• Heads social media, website and production calendar
• Increased social media following by over 300% across department accounts
• Organizes and runs media days for 26 sports and over 600 student-athletes annually to
curate assets need throughout each program’s season
• Created and maintains an organized database of assets totaling over 7 terabytes of data
• Researches and implements up-and-coming technology to improve the content
• Build onboarding manual and training program for student-workers and interns
• Constantly forecasts, maintains and remains within the annual budget
• Works with academic campus to create and implement athletic marketing projects
New Mexico Highlands University
Sports Information Director
August 2015 – August 2016
• Oversaw and directed coverage of 11 NCAA sports.
• Maintained and updated the athletic department website and social media.
• Managed a budget and purchased cutting-edge broadcasting equipment.
• Directed 12 student staff members.
• Produced and hosted weekly video shows feat. coaches and student-athletes.
• Designed and produced schedule posters and game day programs.
• Nominated student-athletes for conference, regional, and national awards.
• Archived and designed history documents/books for each sport.
New Mexico Highlands University
Assistant Women’s Basketball Coach
August 2014 – June 2015
• Created scouting reports of opponents.
• Coordinated team travel.
• Edited film for individual, team, and scouting reports.
• Evaluated and recruited prospective student-athletes; created itineraries for on-campus visits.
• Served as basketball camp coordinator.
• Provided academic support to student-athletes.
• Networked with local organizations for community service opportunities.